[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kraff.cz\/zaciname-od-samotneho-zacatku\/#Article","mainEntityOfPage":"https:\/\/www.kraff.cz\/zaciname-od-samotneho-zacatku\/","headline":"Za\u010d\u00edn\u00e1me od samotn\u00e9ho za\u010d\u00e1tku","name":"Za\u010d\u00edn\u00e1me od samotn\u00e9ho za\u010d\u00e1tku","description":"V\u00edte co je seo? Nebo v tomto t\u00e9matu sp\u00ed\u0161e t\u00e1pete? Jestli\u017ee jste o tomto t\u00e9matu zat\u00edm je\u0161t\u011b nesly\u0161eli, pak se...","datePublished":"2018-08-17","dateModified":"2018-08-17","author":{"@type":"Person","@id":"https:\/\/www.kraff.cz\/author\/#Person","name":"","url":"https:\/\/www.kraff.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kraff.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a325169_w2049_t1537038161.jpg","url":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a325169_w2049_t1537038161.jpg","height":0,"width":0},"url":"https:\/\/www.kraff.cz\/zaciname-od-samotneho-zacatku\/","about":["Firmy"],"wordCount":580,"articleBody":"  V\u00edte co je seo? Nebo v tomto t\u00e9matu sp\u00ed\u0161e t\u00e1pete? Jestli\u017ee jste o tomto t\u00e9matu zat\u00edm je\u0161t\u011b nesly\u0161eli, pak se v\u00e1m to pokus\u00edme vysv\u011btlit od za\u010d\u00e1tku. Nen\u00ed n\u011bkdy \u0161patn\u00e9 p\u0159ipomenout si, jak vlastn\u011b sv\u011bt internetu funguje. Pokud jste se dostali a\u017e sem, jste na t\u00e9 spr\u00e1vn\u00e9 cest\u011b. Jen tak d\u00e1l, pokra\u010dujte.    Jeden p\u0159\u00edklad za v\u0161echny Za\u010d\u00edn\u00e1me od za\u010d\u00e1tku. Vezmeme si nap\u0159\u00edklad oby\u010dejn\u00fd p\u0159\u00edb\u011bh jednoho \u010dlov\u011bka, kter\u00fd m\u00e1 doma b\u011b\u017en\u00fd stoln\u00ed po\u010d\u00edtat. Jedno hezk\u00e9 slune\u010dn\u00e9 odpoledne, m\u00edsto toho, aby \u0161el tento \u010dlov\u00ed\u010dek ven na proch\u00e1zku s pejskem nebo p\u0159\u00edtelkyni vzal k vod\u011b \u010di d\u011bti na zmrzlinu, si sedne k po\u010d\u00edta\u010di a chce si objednat po\u0159\u00e1dn\u00e9 kolo. Tento p\u0159\u00edklad je jenom ilustrativn\u00ed a m\u00e1 n\u00e1m p\u0159ipomenout z\u00e1klady. Zapne po\u010d\u00edta\u010d, chvilku po\u010dk\u00e1, ne\u017e se rozjede, zn\u00e1me jist\u011b v\u0161ichni, a pak n\u00e1sleduje hodinov\u00e9 vyhled\u00e1v\u00e1n\u00ed na internetu. A pr\u00e1v\u011b tato t\u00e9matika se u\u017e dot\u00fdk\u00e1 toho, o \u010dem zde chceme hovo\u0159it. Jakmile zapnete internet, m\u00e1te jist\u011b nastaven\u00fd n\u011bjak\u00fd sv\u016fj obl\u00edben\u00fd vyhled\u00e1va\u010d. Mezi vyhled\u00e1va\u010de se \u0159ad\u00ed nap\u0159\u00edklad Google, Seznam a mnoh\u00e9 dal\u0161\u00ed typy. Jestli\u017ee nic takov\u00e9ho nem\u00e1te, pak stejn\u011b zad\u00e1v\u00e1te n\u011bjak\u00fd vyhled\u00e1va\u010d, najdete si pat\u0159i\u010dn\u00e9 ok\u00e9nko pro vyhled\u00e1v\u00e1n\u00ed a p\u00ed\u0161ete tam to, co v\u00e1s zaj\u00edm\u00e1. V na\u0161em p\u0159\u00edpad\u011b si n\u00e1\u0161 \u010dlov\u011bk cht\u011bl objednat koho, proto do vyhled\u00e1va\u010de zad\u00e1 sportovn\u00ed kola. Nen\u00ed to zat\u00edm \u017e\u00e1dn\u00fd extr\u00e9mn\u00ed nad\u0161enec a bude se zprvu jenom d\u00edvat, co mu internet nab\u00eddne. Jakmile zad\u00e1 po\u017eadovan\u00e9 slovo, p\u0159ich\u00e1z\u00ed na \u0159adu SEO. Pt\u00e1te se pro\u010d? Proto\u017ee str\u00e1nky, kter\u00e9 maj\u00ed nastaven\u00e9 SEO se zobraz\u00ed mezi prvn\u00edmi, proto je SEO neboli optimalizace webov\u00fdch str\u00e1nek tak d\u016fle\u017eit\u00e1 . Dan\u00e9mu z\u00e1kazn\u00edkovi vyjede prvn\u00ed str\u00e1nka a u\u017e hled\u00e1 to, co pot\u0159ebuje. Nejprve se objev\u00ed typy v \u010derven\u00e9m r\u00e1me\u010dku, ty jsou sponzorovan\u00e9 a jedn\u00e1 se o placen\u00e9 reklamy. N\u00e1sleduje zelen\u00e9 pole, ve kter\u00e9m si u\u017e voln\u011b vyb\u00edr\u00e1te podle toho, jak je web obl\u00edben\u00fd a jestli m\u00e1 spr\u00e1vn\u011b nastaven\u00e9 SEO. Pokud m\u00e1, tak bude mezi prvn\u00edmi str\u00e1nkami v t\u011bchto vyhled\u00e1va\u010d\u00edch. A pr\u00e1v\u011b tohle je optimalizace. Lid\u00e9 pak kliknou na prvn\u00ed str\u00e1nku, kterou uvid\u00ed, nebo na druhou, podle toho, kter\u00e1 se jim v\u00edce l\u00edb\u00ed a u\u017e si mohou vyb\u00edrat z \u0161irok\u00e9 \u0161k\u00e1ly produkt\u016f a nakupovat online. Cel\u00ed spokojen\u00ed utrat\u00ed spoustu pen\u011bz, bal\u00ed\u010dek jim p\u0159ijde a\u017e k nim dom\u016f a v\u0161e je v po\u0159\u00e1dku. Lid\u00e9 jsou spokojen\u00ed a eshopy samoz\u0159ejm\u011b tak\u00e9. A tak to chod\u00ed p\u0159i jak\u00e9mkoliv vyhled\u00e1van\u00ed. Nebylo by nap\u0159\u00edklad super, kdybyste pot\u0159ebovali poradit s n\u011b\u010d\u00edm v\u00e1\u017en\u011bj\u0161\u00edm a hned by se v\u00e1m mezi prvn\u00edmi str\u00e1nkami objevila ta, kterou byste jinak hledali dlouh\u00e9 hodiny? \u010casto se toti\u017e st\u00e1v\u00e1, \u017ee podle zadan\u00e9ho slova v\u00e1m to nevygeneruje p\u0159esn\u011b to, co hled\u00e1te, a\u010dkoliv byste nap\u0159\u00edklad pr\u00e1v\u011b pot\u0159ebovali hodn\u011b pomoci v n\u011bjak\u00e9 \u0161patn\u00e9 situaci.                                                                                                                                                                                                                                                                                                                                                                                         5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Za\u010d\u00edn\u00e1me od samotn\u00e9ho za\u010d\u00e1tku","item":"https:\/\/www.kraff.cz\/zaciname-od-samotneho-zacatku\/#breadcrumbitem"}]}]