[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kraff.cz\/rozpocet-prochazeni-a-jeho-dulezitost-pro-celkove-hodnoceni-webove-stranky\/#Article","mainEntityOfPage":"https:\/\/www.kraff.cz\/rozpocet-prochazeni-a-jeho-dulezitost-pro-celkove-hodnoceni-webove-stranky\/","headline":"Rozpo\u010det proch\u00e1zen\u00ed a jeho d\u016fle\u017eitost pro celkov\u00e9 hodnocen\u00ed webov\u00e9 str\u00e1nky","name":"Rozpo\u010det proch\u00e1zen\u00ed a jeho d\u016fle\u017eitost pro celkov\u00e9 hodnocen\u00ed webov\u00e9 str\u00e1nky","description":"Pokud se ji\u017e dlouhodob\u011b zaj\u00edm\u00e1te http:\/\/www.jhk.cz\/o-nas\/aktuality\/zajimate-se-o-podnikani-mame-pro-vas-prirucku-pro-podnikani-2017-836.html o SEO, nebudou pro v\u00e1s po\u010d\u00e1te\u010dn\u00ed \u0159\u00e1dky tohoto \u010dl\u00e1nku p\u0159\u00edli\u0161 d\u016fle\u017eit\u00e9. Pakli\u017ee jste ale...","datePublished":"2019-10-05","dateModified":"2019-10-05","author":{"@type":"Person","@id":"https:\/\/www.kraff.cz\/author\/#Person","name":"","url":"https:\/\/www.kraff.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kraff.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a373902_w1912_t1585300290.jpg","url":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a373902_w1912_t1585300290.jpg","height":0,"width":0},"url":"https:\/\/www.kraff.cz\/rozpocet-prochazeni-a-jeho-dulezitost-pro-celkove-hodnoceni-webove-stranky\/","about":["V\u00fdrobky"],"wordCount":470,"articleBody":" Pokud se ji\u017e dlouhodob\u011b zaj\u00edm\u00e1te http:\/\/www.jhk.cz\/o-nas\/aktuality\/zajimate-se-o-podnikani-mame-pro-vas-prirucku-pro-podnikani-2017-836.html o SEO, nebudou pro v\u00e1s po\u010d\u00e1te\u010dn\u00ed \u0159\u00e1dky tohoto \u010dl\u00e1nku p\u0159\u00edli\u0161 d\u016fle\u017eit\u00e9. Pakli\u017ee jste ale nov\u00ed a v e-marketingu se je\u0161t\u011b moc nevyzn\u00e1te, ur\u010dit\u011b v\u00e1m n\u011bco jako rozpo\u010det proch\u00e1zen\u00ed nebude v\u016fbec d\u00e1vat smysl. Ov\u0161em smysl to m\u00e1 a to opravdu moc velk\u00fd, proto\u017ee se jedn\u00e1 o samotn\u00fd z\u00e1klad cel\u00e9ho principu SEO a vyhled\u00e1v\u00e1n\u00ed. Aby webov\u00e1 str\u00e1nka byla um\u00edst\u011bna na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed pot\u00e9, co u\u017eivatel zad\u00e1 do kolonky vyhled\u00e1v\u00e1n\u00ed n\u011bjak\u00e9 kl\u00ed\u010dov\u00e9 slovo \u010di fr\u00e1zi, mus\u00ed b\u00fdt tato webov\u00e1 str\u00e1nka zahrnuta do tzv. indexu vyhled\u00e1va\u010de. Index vyhled\u00e1va\u010de je seznam ve\u0161ker\u00fdch webov\u00fdch str\u00e1nek a adres, kter\u00e9 internetov\u00fd vyhled\u00e1va\u010d na internetu na\u0161el \u2013 tak\u017ee m\u016f\u017eeme \u0159\u00edci, \u017ee opravdu cel\u00fd internet. DO tohoto indexu se webov\u00e1 str\u00e1nka m\u016f\u017ee velice lehce dostat, ale tak\u00e9 z n\u011bj m\u016f\u017ee \u00fapln\u011b vypadnout \u2013 pakli\u017ee poru\u0161uje p\u0159\u00edru\u010dky a pravidla dan\u00e9ho internetov\u00e9ho vyhled\u00e1va\u010de. Webovka se do indexu dostane skrze agenta-u\u017eivatele, bota, kter\u00fd stejn\u011b jako u\u017eivatel na\u010d\u00edt\u00e1 nejr\u016fzn\u011bj\u0161\u00ed webov\u00e9 str\u00e1nky, proch\u00e1z\u00ed je a zaznamen\u00e1v\u00e1 jejich strukturu a obsah do indexu, mimo jin\u00e9. Tento bot slou\u017e\u00ed jako takov\u00fd hl\u00edda\u010d internetu, kter\u00fd se star\u00e1, aby v\u0161e bylo \u0159\u00e1dn\u011b projeto, zaznamen\u00e1no a aby v\u0161e bylo pot\u00e9 nalezeno. Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka m\u00e1 jist\u00fd rozpo\u010det proch\u00e1zen\u00ed. Tedy jist\u00e9 omezen\u00ed pro bota, kolik toho m\u016f\u017ee denn\u011b proj\u00edt nebo kolik toho M\u00c1 denn\u011b proj\u00edt a zapsat do indexu. Pakli\u017ee mu rozpo\u010det omez\u00edte p\u0159\u00edli\u0161 hodn\u011b, m\u016f\u017ee se st\u00e1t, \u017ee \u010d\u00e1st obsahu va\u0161\u00ed webov\u00e9 str\u00e1nky nebude v indexu a tedy i ve vyhled\u00e1v\u00e1n\u00ed k nalezen\u00ed. Pokud d\u00e1te p\u0159\u00edli\u0161 velk\u00fd, m\u016f\u017ee se st\u00e1t, \u017ee bot nebude d\u011blat nic jin\u00e9ho ne\u017e proch\u00e1zet va\u0161i str\u00e1nku, co\u017e zp\u016fsobuje jej\u00ed zpomalen\u00ed a m\u016f\u017ee to tak\u00e9 po\u0159\u00e1dn\u011b zava\u0159it i serveru, nebo\u0165 bot neust\u00e1le pos\u00edl\u00e1 po\u017eadavky. Existuje tedy n\u011bjak\u00e1 zlat\u00e1 st\u0159edn\u00ed cesta pro va\u0161i webovku? To zjist\u00edte pr\u00e1v\u011b v r\u00e1mci seo optimalizace SeoLight.cz, kterou v\u00e1m provede zku\u0161en\u00fd SEO expert. Nejen\u017ee zjist\u00ed, jak\u00e1 m\u00edra je pro v\u00e1s ta ide\u00e1ln\u00ed, ale z\u00e1rove\u0148 v\u00e1m sd\u011bl\u00ed tak\u00e9 nejr\u016fzn\u011bj\u0161\u00ed doporu\u010den\u00ed, kter\u00e1 by se v\u00e1m mohla hodit, co se t\u00fd\u010de rychlosti webov\u00e9 str\u00e1nky nebo nap\u0159\u00edklad jej\u00ed hloubky \u010di p\u0159ehlednosti. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Rozpo\u010det proch\u00e1zen\u00ed a jeho d\u016fle\u017eitost pro celkov\u00e9 hodnocen\u00ed webov\u00e9 str\u00e1nky","item":"https:\/\/www.kraff.cz\/rozpocet-prochazeni-a-jeho-dulezitost-pro-celkove-hodnoceni-webove-stranky\/#breadcrumbitem"}]}]