[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kraff.cz\/proc-je-dulezita-optimalizace-www-stranek\/#Article","mainEntityOfPage":"https:\/\/www.kraff.cz\/proc-je-dulezita-optimalizace-www-stranek\/","headline":"Pro\u010d je d\u016fle\u017eit\u00e1 optimalizace www str\u00e1nek","name":"Pro\u010d je d\u016fle\u017eit\u00e1 optimalizace www str\u00e1nek","description":"Hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy je vytv\u00e1\u0159et zisk. K tomuto \u00fa\u010delu obvykle podnikatel\u00e9 pou\u017e\u00edvaj\u00ed ve\u0161ker\u00e9 leg\u00e1ln\u00ed (a \u010dasto i neleg\u00e1ln\u00ed) strategie,...","datePublished":"2019-11-21","dateModified":"2019-11-21","author":{"@type":"Person","@id":"https:\/\/www.kraff.cz\/author\/#Person","name":"","url":"https:\/\/www.kraff.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kraff.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a377256_w4174_t1588849335.jpg","url":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a377256_w4174_t1588849335.jpg","height":0,"width":0},"url":"https:\/\/www.kraff.cz\/proc-je-dulezita-optimalizace-www-stranek\/","about":["Web"],"wordCount":471,"articleBody":" Hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy je vytv\u00e1\u0159et zisk. K tomuto \u00fa\u010delu obvykle podnikatel\u00e9 pou\u017e\u00edvaj\u00ed ve\u0161ker\u00e9 leg\u00e1ln\u00ed (a \u010dasto i neleg\u00e1ln\u00ed) strategie, kter\u00e9 maj\u00ed k dispozici. K tomu samoz\u0159ejm\u011b v dne\u0161n\u00ed dob\u011b pat\u0159\u00ed i webov\u00e9 str\u00e1nky https:\/\/www.denik.cz\/z_domova\/arabske-napisy-na-ostravskych-billboardech-vzbuzuji-emoce-20171108.html . Bez nich se dnes neobejde \u017e\u00e1dn\u00fd firma. P\u0159edstavuj\u00ed jeden z hlavn\u00edch zp\u016fsob\u016f a prost\u0159edk\u016f, jak dostat informace o sob\u011b k potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm. Av\u0161ak toto plat\u00ed pouze tehdy, pokud jsou webov\u00e9 str\u00e1nky dob\u0159e ud\u011bl\u00e1ny. Pokud jsou nep\u0159ehledn\u00e9 a matouc\u00ed, pak potenci\u00e1ln\u00ed klienty od n\u00e1kupu sp\u00ed\u0161e odrad\u00ed, ne\u017e aby je nal\u00e1kaly. Jak ale za\u0159\u00eddit, aby n\u00e1\u0161 web byl skute\u010dn\u011b nav\u0161t\u011bvov\u00e1n a zanech\u00e1val dobr\u00fd dojem? Je pot\u0159eba dodr\u017eovat n\u011bkolik z\u00e1kladn\u00edch pravidel. T\u00edm prvn\u00edm je s\u00e1zka na aktu\u00e1lnost, p\u0159ehlednost a jednoduchost. V\u011b\u0159te, \u017ee lid\u00e9 nebudou m\u00edt chu\u0165 proch\u00e1zet cel\u00fd web jen proto, aby nap\u0159\u00edklad na\u0161li informaci o tom, jak\u00e1 je obvykl\u00e1 doba dod\u00e1n\u00ed, a pak zjistit, \u017ee je zastaral\u00e1 a dnes je v\u0161e jinak. V\u0161e by m\u011blo b\u00fdt jasn\u00e9 a p\u0159ehledn\u00e9. Rozcestn\u00edky by nem\u011bly b\u00fdt slo\u017eit\u00e9 a nem\u011blo by trvat v\u00edce ne\u017e dv\u011b nebo t\u0159i kliknut\u00ed k tomu, abychom se dostali k po\u017eadovan\u00e9 informaci. D\u00e1le je tu pak celkov\u00e1 podoba. Jist\u011b si pamatujete z 90. let bl\u00fdskav\u00e9 str\u00e1nky s tmav\u00fdm pozad\u00edm, kde byly nejr\u016fzn\u011bj\u0161\u00ed z\u00e1\u0159iv\u00e9 n\u00e1pisy a v\u0161emo\u017en\u00e9 fonty. T\u00e9to podob\u011b ji\u017e doba odzvonila. Dnes je trendem minimalizace. Pou\u017e\u00edvejte jen jeden font, pozad\u00ed d\u00e1vejte sp\u00ed\u0161e jednodu\u0161\u0161\u00ed, tlumen\u011bj\u0161\u00edch barev. Barvu p\u00edsma volte \u010dernou, nebo pokud m\u00e1te skute\u010dn\u011b tmav\u00e9 pozad\u00ed, b\u00edlou. To se v\u0161ak nedoporu\u010duje. Mnohem lep\u0161\u00ed je pozad\u00ed zesv\u011btlit. D\u00e1le je tu ot\u00e1zka, co v\u0161e tam m\u00e1me uve\u0159ejnit, aby se n\u00e1v\u0161t\u011bvn\u00edci dozv\u011bd\u011bli v\u0161e, co pot\u0159ebuj\u00ed, ale abychom je nezahltili. Prvn\u00ed jsou samoz\u0159ejm\u011b kontaktn\u00ed informace, jm\u00e9na odpov\u011bdn\u00fdch pracovn\u00edk\u016f a p\u0159\u00edpadn\u011b i seznam a adresy kamenn\u00fdch pobo\u010dek, pokud je m\u00e1te. Chyb\u011bt by nem\u011bla aktu\u00e1ln\u00ed nab\u00eddka s uveden\u00fdmi cenami a kr\u00e1tk\u00fdm popisem specifikac\u00ed ka\u017ed\u00e9ho produktu. Pokud v\u0161ak m\u00e1te pocit, \u017ee je toho hodn\u011b a \u017ee byste to nezvl\u00e1dli, pak je mo\u017en\u00e9 vyu\u017e\u00edt slu\u017eeb n\u011bkter\u00e9 z firem, kter\u00e9 nab\u00edzej\u00ed optimalizace www str\u00e1nek SeoLight. Ta zajist\u00ed, \u017ee v\u00e1\u0161 web bude vypadat dob\u0159e a z\u00e1kazn\u00edky rozhodn\u011b neodrad\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         3.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je d\u016fle\u017eit\u00e1 optimalizace www str\u00e1nek","item":"https:\/\/www.kraff.cz\/proc-je-dulezita-optimalizace-www-stranek\/#breadcrumbitem"}]}]