[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kraff.cz\/dobry-copywriter-se-neboji-porusit-pravidla\/#Article","mainEntityOfPage":"https:\/\/www.kraff.cz\/dobry-copywriter-se-neboji-porusit-pravidla\/","headline":"Dobr\u00fd copywriter se neboj\u00ed poru\u0161it pravidla","name":"Dobr\u00fd copywriter se neboj\u00ed poru\u0161it pravidla","description":"Naj\u00edt relevantn\u00ed, aktu\u00e1ln\u00ed a dob\u0159e napsan\u00fd \u010dl\u00e1nek v dne\u0161n\u00ed dob\u011b nen\u00ed jednoduch\u00e9. Pokud to ale dok\u00e1\u017eete, m\u016f\u017eete se t\u011b\u0161it na...","datePublished":"2019-10-26","dateModified":"2019-10-26","author":{"@type":"Person","@id":"https:\/\/www.kraff.cz\/author\/#Person","name":"","url":"https:\/\/www.kraff.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kraff.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a373912_w1902_t1585301334.jpg","url":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a373912_w1902_t1585301334.jpg","height":0,"width":0},"url":"https:\/\/www.kraff.cz\/dobry-copywriter-se-neboji-porusit-pravidla\/","about":["V\u00fdrobky"],"wordCount":396,"articleBody":" Naj\u00edt relevantn\u00ed, aktu\u00e1ln\u00ed a dob\u0159e napsan\u00fd \u010dl\u00e1nek v dne\u0161n\u00ed dob\u011b nen\u00ed jednoduch\u00e9. Pokud to ale dok\u00e1\u017eete, m\u016f\u017eete se t\u011b\u0161it na p\u0159\u00edliv klient\u016f. Pro\u010d? Proto\u017ee skv\u011bl\u00e9 texty prod\u00e1vaj\u00ed. To je jasn\u00e9 jako facka. Kvalitn\u00ed copywriting se vyzna\u010duje n\u011bkolika pravidly a tipy. A kdy\u017e je budete vy nebo v\u00e1\u0161 copywriter dodr\u017eovat, m\u00e1te na\u0161l\u00e1pnuto k \u00fasp\u011bchu.  Nemluvte jako kniha Existuj\u00ed dva extr\u00e9my. Prvn\u00ed jsou gramatick\u00e9 chyby a p\u0159eklepy, kter\u00e9 o profesionalit\u011b rozhodn\u011b nesv\u011bd\u010d\u00ed. A druh\u00fdm je vzne\u0161en\u00e1 mluva jak od Shakespeara. Ide\u00e1ln\u00ed je zvolit zlatou st\u0159edn\u00ed cestu. Pi\u0161te tak, jako kdybyste s klientem mluvili osobn\u011b. Lid\u00e9 nejsou zv\u011bdav\u00ed na b\u00e1snick\u00e9 st\u0159evo n\u011bjak\u00e9ho pis\u00e1lka. Zaj\u00edmaj\u00ed je jasn\u00e9 informace o dan\u00e9m produkty nebo slu\u017eb\u011b. Nem\u00e1te-li co \u0159\u00edct, ne\u0159\u00edkejte nic Pr\u00e1zdn\u00e9 \u0159e\u010di u\u017e dneska nikoho nezaj\u00edmaj\u00ed a nikdo hlavn\u011b nem\u00e1 \u010das se t\u00edm prob\u00edrat. Hodn\u011b copywriter\u016f zve\u0159ej\u0148uje obsah jen proto, aby se nezd\u00e1lo, \u017ee nic ned\u011blaj\u00ed. To nen\u00ed spr\u00e1vn\u00fd p\u0159\u00edstup. Naopak v\u00e1m m\u016f\u017ee dost u\u0161kodit. Poskytujte sv\u00fdm \u010dten\u00e1\u0159\u016fm nov\u00e9 poznatky jen ve chv\u00edli, kdy pro n\u011b m\u00e1te n\u011bco nov\u00e9ho. Osobn\u00ed propojen\u00ed Lid\u00e9 r\u00e1di nav\u0161t\u011bvuj\u00ed weby a blogy, se kter\u00fdmi se ztoto\u017e\u0148uj\u00ed. A stejn\u011b tak postupuj\u00ed u autor\u016f \u010dl\u00e1nk\u016f. Ka\u017ed\u00fd copywriter tvo\u0159\u00ed jin\u00fdm zp\u016fsobem a pou\u017e\u00edv\u00e1 jin\u00fd jazyk. Pr\u00e1v\u011b tato jedine\u010dnost m\u016f\u017ee b\u00fdt to, co se bude klient\u016fm zamlouvat a kv\u016fli \u010demu se budou vracet za dal\u0161\u00edm obsahem. S t\u00edm neodmysliteln\u011b souvis\u00ed t\u00f3n komunikace, slovn\u00ed z\u00e1soba a c\u00edlen\u00ed na konkr\u00e9tn\u00ed publikum. P\u00e1r praktick\u00fdch  http:\/\/target-md.com\/cesta-za-vzdelanim\/ tip\u016f Nen\u00ed-li to nezbytn\u011b nutn\u00e9, nepou\u017e\u00edvejte trpn\u00fd rod. Vzhledem k tomu, \u017ee ne\u017eijeme v 18. stolet\u00ed, tak je pro n\u00e1s velice nep\u0159irozen\u00fd. Stejn\u011b tak nen\u00ed dobr\u00e9 pou\u017e\u00edvat ciz\u00ed nebo odborn\u00e1 slova. Ano, pokud p\u00ed\u0161ete pro odborn\u00e9 publikum, tak je to na m\u00edst\u011b. Jinak ale ne. \u010ce\u0161tina je n\u00e1dhern\u00fd jazyk a pro v\u011bt\u0161inu v\u011bc\u00ed m\u00e1me sv\u00e9 pojmenov\u00e1n\u00ed, tak ho pou\u017eijte. A tip na konec: pou\u017e\u00edvejte kr\u00e1tk\u00e9 v\u011bty.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Dobr\u00fd copywriter se neboj\u00ed poru\u0161it pravidla","item":"https:\/\/www.kraff.cz\/dobry-copywriter-se-neboji-porusit-pravidla\/#breadcrumbitem"}]}]