[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kraff.cz\/ceho-si-cenit-na-odkazech\/#Article","mainEntityOfPage":"https:\/\/www.kraff.cz\/ceho-si-cenit-na-odkazech\/","headline":"\u010ceho si cenit na odkazech","name":"\u010ceho si cenit na odkazech","description":"Pokud se pod\u00edv\u00e1te do sv\u00e9ho SPAM emailu, pokud se pod\u00edv\u00e1te do firemn\u00ed komunikace, na blogov\u00e9 \u010dl\u00e1nky \u010di p\u0159\u00edsp\u011bvky v r\u016fzn\u00fdch...","datePublished":"2019-08-22","dateModified":"2019-08-22","author":{"@type":"Person","@id":"https:\/\/www.kraff.cz\/author\/#Person","name":"","url":"https:\/\/www.kraff.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kraff.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a367360_w4230_t1579778062.jpg","url":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a367360_w4230_t1579778062.jpg","height":0,"width":0},"url":"https:\/\/www.kraff.cz\/ceho-si-cenit-na-odkazech\/","about":["Web"],"wordCount":406,"articleBody":" Pokud se pod\u00edv\u00e1te do sv\u00e9ho SPAM emailu, pokud se pod\u00edv\u00e1te do firemn\u00ed komunikace, na blogov\u00e9 \u010dl\u00e1nky \u010di p\u0159\u00edsp\u011bvky v r\u016fzn\u00fdch srovn\u00e1vac\u00edch magaz\u00ednech a dal\u0161\u00edch, v\u0161ude na jednom \u010di druh\u00e9m m\u00edst\u011b figuruj\u00ed tzv. odkazy. Odkazy, jak u\u017e n\u00e1zev napov\u00edd\u00e1, odkazuj\u00ed na jin\u00e9 m\u00edsto na internetu, kde se m\u016f\u017ee u\u017eivatel kliknut\u00edm dostat. Mnohdy se jedn\u00e1 nap\u0159\u00edklad o zdroje (v \u010dl\u00e1nku odkazuj\u00ed na \u010dl\u00e1nek jin\u00fd, odborn\u011bj\u0161\u00ed) nebo o jin\u00e9 \u00fahly pohledu \u010di dokonce produktov\u00e9 str\u00e1nky (u srovn\u00e1vac\u00edch web\u016f). Linkbuilding, budov\u00e1n\u00ed odkaz\u016f, je tedy jakousi formou budov\u00e1n\u00ed silnic a d\u00e1lnic na internetu, po kter\u00fdch se pot\u00e9 budou pohybovat u\u017eivatel\u00e9 nap\u0159\u00ed\u010d r\u016fzn\u00fdmi webov\u00fdmi str\u00e1nkami. Pro\u010d je vlastn\u011b linkbuilding tak d\u016fle\u017eit\u00fd? P\u0159edev\u0161\u00edm proto, \u017ee dok\u00e1\u017ee nasm\u011brovat u\u017eivatele. M\u00e1lo co dok\u00e1\u017ee ovl\u00e1dat u\u017eivatele v jeho zb\u011bsil\u00e9m vyhled\u00e1v\u00e1n\u00ed a p\u00e1tr\u00e1n\u00ed a klik\u00e1n\u00ed, ov\u0161em s dob\u0159e um\u00edst\u011bn\u00fdm odkazem m\u016f\u017eete u\u017eivatele nav\u00e9st z nov\u00e9 produktov\u00e9 str\u00e1nky na star\u0161\u00ed nebo naopak, u\u017eivatele, kter\u00fd t\u0159eba nakupuje v\u00e1\u0161 star\u0161\u00ed v\u00fdrobek, m\u016f\u017eete takto p\u0159esm\u011brovat na str\u00e1nku s nov\u011bj\u0161\u00edm produktem, o kter\u00e9m t\u0159eba je\u0161t\u011b nev\u00ed, ale mohl by o n\u011bj m\u00edt potencion\u00e1ln\u00ed z\u00e1jem. Takhle jednodu\u0161e lze vyu\u017e\u00edvat odkazy ke sm\u011b\u0159ov\u00e1n\u00ed provozu. Samoz\u0159ejm\u011b pot\u00e9 se m\u016f\u017eeme bavit tak\u00e9 o intern\u00edch odkazech, ale to u\u017e je zase na \u00fapln\u011b jin\u00e9 pov\u00edd\u00e1n\u00ed. Nen\u00ed to ale jen tak, m\u00edt p\u00e1r odkaz\u016f. Na odkazy se klade cel\u00e1 \u0159ada po\u017eadavk\u016f, p\u0159edn\u011b bychom ur\u010dit\u011b zm\u00ednili kvalitu odkazu ve vztahu k odkazovan\u00e9 str\u00e1nce. Pokud odkaz zavede u\u017eivatele na n\u011bjakou pofidern\u00ed klamavou str\u00e1nku plnou vyskakuj\u00edc\u00edch reklam a podvodn\u00fdch zpr\u00e1v, nebude to asi moc vypov\u00eddat ani o str\u00e1nce, kde je odkaz um\u00edst\u011bn. A toho si v\u0161\u00edmaj\u00ed tak\u00e9 internetov\u00e9 vyhled\u00e1va\u010de, kter\u00e9 si tyto odkazy na str\u00e1nce tak\u00e9 proj\u00ed\u017ed\u011bj\u00ed a prohled\u00e1vaj\u00ed, aby zjistily, co se vlastn\u011b na druh\u00e9 stran\u011b nach\u00e1z\u00ed a rozhodly se, jestli by m\u011bly str\u00e1nku s takov\u00fdmito odkazy indexovat \u010di nikoliv.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010ceho si cenit na odkazech","item":"https:\/\/www.kraff.cz\/ceho-si-cenit-na-odkazech\/#breadcrumbitem"}]}]