[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kraff.cz\/bez-navstevnosti-to-nejde\/#Article","mainEntityOfPage":"https:\/\/www.kraff.cz\/bez-navstevnosti-to-nejde\/","headline":"Bez n\u00e1v\u0161t\u011bvnosti to nejde","name":"Bez n\u00e1v\u0161t\u011bvnosti to nejde","description":"Pokud se n\u011bkdo pot\u0159ebuje p\u0159edstavit \u0161irok\u00e9mu okruhu lid\u00ed nebo t\u011bmto chce n\u011bco nab\u00eddnout, vol\u00ed nejednou coby zp\u016fsob realizace tohoto z\u00e1m\u011bru...","datePublished":"2019-07-02","dateModified":"2019-07-02","author":{"@type":"Person","@id":"https:\/\/www.kraff.cz\/author\/#Person","name":"","url":"https:\/\/www.kraff.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kraff.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a362912_w4264_t1575815653.jpg","url":"https:\/\/www.kraff.cz\/wp-content\/uploads\/img_a362912_w4264_t1575815653.jpg","height":0,"width":0},"url":"https:\/\/www.kraff.cz\/bez-navstevnosti-to-nejde\/","about":["Web"],"wordCount":435,"articleBody":" Pokud se n\u011bkdo pot\u0159ebuje p\u0159edstavit \u0161irok\u00e9mu okruhu lid\u00ed nebo t\u011bmto chce n\u011bco nab\u00eddnout, vol\u00ed nejednou coby zp\u016fsob realizace tohoto z\u00e1m\u011bru internetovou str\u00e1nku. Z\u0159\u00edd\u00ed si ji nebo si objedn\u00e1 jej\u00ed zalo\u017een\u00ed a zapln\u011bn\u00ed a douf\u00e1, \u017ee se do\u010dk\u00e1 v kr\u00e1tk\u00e9 dob\u011b dost mo\u017en\u00e1 i glob\u00e1ln\u00edho v\u011bhlasu.  Ov\u0161em tohoto z\u00e1m\u011bru zpravidla dosa\u017eeno nen\u00ed. A\u0165 se \u010dlov\u011bk mo\u0159\u00ed s obsahem takov\u00e9 str\u00e1nky sebev\u00edc, zji\u0161\u0165uje nakonec, \u017ee tuto v\u0161ichni nebo skoro v\u0161ichni m\u00edjej\u00ed bez pov\u0161imnut\u00ed. N\u00e1v\u0161t\u011bvnost je tu uboh\u00e1 a z toho je ka\u017ed\u00e9mu soudn\u011b uva\u017euj\u00edc\u00edmu \u010dlov\u011bku jasn\u00e9, \u017ee se nem\u016f\u017ee vyplnit to, k \u010demu m\u00e1 tato prezentace slou\u017eit. Proto\u017ee kdy\u017e sem nikdo nezav\u00edt\u00e1, pochopiteln\u011b se ani nedozv\u00ed, o\u010d tu jde.  A majitel \u010di spr\u00e1vce podobn\u00e9ho webu mus\u00ed pop\u0159em\u00fd\u0161let, aby zjistil, co u\u010dinit, aby bylo dosa\u017eeno zm\u011bny k lep\u0161\u00edmu. Proto\u017ee jinak ztr\u00e1cel \u010das u v\u0161eho, co toto virtu\u00e1ln\u00ed d\u00edlo p\u0159edstavovalo, nadarmo. A kdy\u017e doty\u010dn\u00fd opravdu p\u0159em\u00fd\u0161l\u00ed a hled\u00e1 informace, nakonec p\u0159ijde na to, v \u010dem je zakopan\u00fd pes. Zjist\u00ed, \u017ee je prost\u011b na internetu podobn\u00fdch str\u00e1nek plno a nen\u00ed v ni\u010d\u00edch sil\u00e1ch pro\u010d\u00edst v\u0161e. Tak\u017ee se u\u017eivatel\u00e9 internetu zpravidla zam\u011b\u0159uj\u00ed jenom na to, co se skr\u00fdv\u00e1 pod odkazy nal\u00e9zan\u00fdmi internetov\u00fdmi vyhled\u00e1va\u010di na p\u0159edn\u00edch pozic\u00edch. A prorazit lze jedin\u011b t\u00edm, \u017ee doty\u010dn\u00fd majitel dostane sv\u016fj v\u00fdtvor pr\u00e1v\u011b na takov\u00e9to pozice. Toho lze ale dos\u00e1hnout jedin\u011b formou optimalizace webov\u00fdch str\u00e1nek. Co\u017e je \u0159ada krok\u016f, kter\u00e9 \u010din\u00ed tu \u010di onu str\u00e1nku zaj\u00edmav\u011bj\u0161\u00ed pr\u00e1v\u011b pro internetov\u00e9 vyhled\u00e1va\u010de.  Pokud si doty\u010dn\u00fd nech\u00e1 od odborn\u00edk\u016f na tuto optimalizaci zkontrolovat a p\u0159\u00edpadn\u011b n\u00e1le\u017eit\u011b upravit sv\u016fj web, pokud vsad\u00ed na ta nejefektivn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, pokud si nech\u00e1 vytvo\u0159it zp\u011btn\u00e9 odkazy, p\u0159iv\u00e1d\u011bj\u00edc\u00ed sem n\u00e1v\u0161t\u011bvn\u00edky odjinud, pokud si objedn\u00e1 naps\u00e1n\u00ed dostate\u010dn\u00e9ho mno\u017estv\u00ed obsahov\u00fdch a propaga\u010dn\u00edch text\u016f a investuje do reklamy, bude jeho str\u00e1nka stoupat vzh\u016fru, tam, kde se nach\u00e1zej\u00ed \u201avyvolen\u00ed\u2018. A jedin\u011b pak bude zaji\u0161t\u011bna vysok\u00e1 n\u00e1v\u0161t\u011bvnost pr\u00e1v\u011b tohoto v\u00fdtvoru. Je\u017e jedin\u00e1 vede k \u00fasp\u011bchu.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Bez n\u00e1v\u0161t\u011bvnosti to nejde","item":"https:\/\/www.kraff.cz\/bez-navstevnosti-to-nejde\/#breadcrumbitem"}]}]